Asia’s interest in sustainability has remained robust, with 85% of respondents expressing a positive stance towards environmental, social and governance ( ESG ) or sustainable investing, according to a recent survey.

Notably, 90% of Asian asset owners surveyed reported no change in sentiment over the past 12 months, despite global market volatility and shifting regulatory landscapes in other parts of the world, finds the first-ever Asian Asset Owners ESG Survey, conducted between June and September 2025 and published by the Asia Securities Industry and Financial Markets Association Asset Management Group ( AAMG ).

The survey, complemented by follow-on in-depth interviews, captures the views of 55 leading asset owners across eight Asian jurisdictions, including sovereign wealth funds, pension funds, family offices and insurance companies. Collectively, respondents hold at least US$4.9 trillion in assets under management or administration.

Key highlights from the survey include:

• 75% of respondents are integrating ESG considerations into their investment processes
• Risk management remains a primary motivator for ESG adoption
• Climate change and energy transition are viewed as the most material ESG issues
• Limited investment opportunities and insufficient ESG data are cited as the top challenges
• Private assets are increasingly prioritized in sustainable investing strategies
• A majority of respondents believe sustainable investing will deliver superior long-term returns.

“Asia’s asset owners are demonstrating a steady and thoughtful approach to sustainability,” says Yvette Kwan, AAMG’s executive adviser. “The findings show that ESG integration is no longer a niche practice; it is becoming a core part of investment strategy, especially as risk management and long-term value creation continue to drive decision-making. These insights underscore the growing sophistication and commitment of Asian asset owners in navigating the ESG landscape.”