Maybank Asset Management, in collaboration with Pictet Asset Management ( Europe ), has launched a feeder fund that aims to achieve capital growth by investing in companies with high-end products and services that enjoy strong market recognition due to their ability to create consumer trends.

The MAMG Premium Brands Fund makes strategic investments in leading companies behind iconic brands across consumer segments such as luxury, leisure, travel, sport, food, and cosmetics worldwide.

Pictet Premium Brands, the target fund, invests in cash-rich companies that have the power to create and promote positive trends across the globe. With a wide range of sustainability initiatives, these companies are also setting standards in carbon reduction, renewable materials, waste management, and social impact activities, Maybank Asset Management says.

The MAMG fund aligns with the Securities Commission Malaysia’s guidelines on sustainable and responsible investment funds.

“With significant demand resurgence from China, global travel resuming, and the buying power of Gen Y, Z and Alpha in emerging markets set to dominate global luxury purchases, it is a timely chance for investors to enhance their wealth in step with the growing demand for premium brands,” says Hisham Hamzah, chief executive officer of Maybank Asset Management.

“Investors will also have peace of mind as the premium brands the fund covers have strong pricing power and are able to maintain strong profits through inflationary periods,” he adds.

The base currency of the fund is US dollar and is offered in five currency classes, namely USD class, MYR class, MYR ( hedged ) class, AUD ( hedged ) class, and SGD ( hedged ) class.

The minimum investment amount is US$1,000 for USD Class, 1,000 ringgit ( US$212 ) for MYR and MYR ( hedged ) class, A$1,000 ( US$667 ) for AUD ( hedged ) class and S$1,000 ( US$739 ) for SGD ( hedged ) class.