State Street Global Advisors, the asset management business of State Street Corporation, has announced its new brand name: State Street Investment Management. The rebranding seeks to highlight the firm’s focus on growth and engagement with clients and partners, and its commitment to product innovation.

“Today marks a new chapter in our story – one that reflects our values, honours our rich heritage, and brings our vision for the future into sharper focus,” says president and chief executive officer Yie-Hsin Hung. “Our new brand underscores our mission of investing in our clients as they invest in the markets, delivering tailored solutions, and prioritizing partnerships.”

In developing the new brand identity, State Street says it conducted research and solicited input and feedback from clients, investors, and employees around the world. The update puts a stronger focus on the firm’s “One State Street” approach that aims to enhance collaboration across State Street Corporation and expand offerings for investors globally.

Founded in 1978 and headquartered in Boston, Massachusetts, State Street Investment Management is the fourth-largest asset manager in the world, managing approximately US$4.67 trillion in assets and serving a spectrum of clients, from institutional and individual investors to plan sponsors and financial advisers.